Brand strategy, brand identity, collateral design, logo design, packaging design, merchandise, signage, product design, and environmental design for one of the world’s most iconic coffee roasters.
For any brand to stand out, it has to be different. And being different from others in your category hinges on three things: thinking differently organizationally, acting differently operationally, and, in order to visually express the first two in the minds of your audience, looking differently.
That’s our calling, our inspiration, our goal, and our approach to solving business challenges for our clients all in one call to action: Let’s Make a Different.
*TraceElement is a branding agency that creates brand identities, collateral, posters, packaging and products, branded events and environments, videos and animation, websites, and social media content to help solve those business challenges for our clients. And anything we create is driven by brand strategy and positioning that ensure we’re communicating why you’re different.
We are Dallas’ premier branding agency, having worked with beloved Texas brands like Central Market/HEB, Raising Cane’s, and Shiner Beer, as well as nationally known clients like Chick-fil-A and Nickelodeon, and clients known the world over like AT&T and Lavazza Coffee.
We would love to hear from you. If you’d like to work with us, please email Partner and Chief Operations Officer Lindsey Phaup with new business inquiries. If you’d like to work for us, please email Partner and Chief Creative Officer Jeff Barfoot.
1895 by Lavazza
Coca-Cola Southwest Beverages
Advertising campaign, digital advertising, drone show design, illustration, outdoor advertising, print advertising, and photography for the ubiquitous beverage company.
Chick-fil-A
App design, UI/UX design, animation, brand voice, and brand Illustration for America’s largest quick-serve restaurant chain.
Texas Live!
Brand identity, collateral design, merchandise design, outdoor advertising, signage, environmental design, and social media for the Arlington, Texas, entertainment and hospitality district that ties together three major sports venues.
Amon Carter Museum of American Art
Brand strategy, brand identity, periodical design, collateral design, brand illustration, environmental design, product design, and packaging for the contemporary art collection.
Central Market Brand
Brand strategy, brand identity, campaign design, packaging, and communications design for Texas’ beloved comprehensive grocer.
Crystal Bridges Museum of American Art: Listening Forest
Brand illustration, brand identity, exhibit design, marketing campaign, merchandise design, outdoor advertising, print advertising, signage and environmental design, wayfinding, and wearables for the world-class American art museum in Bentonville, Arkansas.
65th Monterey Jazz Festival
Brand identity, event branding, stage design, digital & print advertising design, editorial design, merchandise design, environmental design, and mural artwork for the longest continuously running jazz festival in the world.
Oak Cliff Brewing Co.
Package design, brand identity, tap handle design, merchandise design, and environmental design for a local brewery in the diverse and thriving arts district, Bishop Arts, in the Oak Cliff suburb of Dallas, Texas.
Reunion Tower
Brand identity, brand strategy, campaign design, collateral design, exhibit design, interior design, naming, signage, and environmental design for Dallas, Texas’ historic and most iconic skyline landmark.
Crow Museum of Asian Art
Brand strategy, brand identity, collateral design, typography design, event design, and environmental design for the Southwest’s largest collection of non-Western art.
Cooper Complete
Brand identity, logo design, collateral design, merchandise design, print advertising, and packaging design for a line of vitamins and supplements formulated by physicians to deliver the optimal amount of nutrients for optimal personal health.
Will Rock for Food
Brand identity, brand illustration, logo design, collateral design, signage, and merchandise for a rock concert series benefiting the North Texas Food Bank.
Wildlike
Naming, brand identity, packaging, and communications design for the innovative piercing and jewelry retail concept.
Camp St. John’s
Brand identity, logo design, collateral design, and merchandise design for a kids summer camp nestled among large trees and a serene creek in East Dallas, Texas.